{"id":1284,"date":"2026-03-03T16:27:59","date_gmt":"2026-03-03T16:27:59","guid":{"rendered":"https:\/\/www.wildfoxstudio.com\/?p=1284"},"modified":"2026-03-04T09:43:11","modified_gmt":"2026-03-04T09:43:11","slug":"ultimate-paris-university-club","status":"publish","type":"post","link":"https:\/\/www.wildfoxstudio.com\/index.php\/2026\/03\/03\/ultimate-paris-university-club\/","title":{"rendered":"Ultimate Paris University Club"},"content":{"rendered":"\t\t
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Paris University Club \u2013 Ultimate \u2013 Identity & Jersey Design<\/h2>

\u00a0<\/p>

Paris Universit\u00e9 Club<\/span><\/a> has been around since 1906, with over 9,000 members and 45 sports disciplines \u2014 the club\u2019s long-standing visual identity wasn\u2019t something to touch. Its Ultimate Frisbee section, however, which competes in France\u2019s top division and represents the club at European and World championships, needed something of its own: a logo instantly recognisable on any field, and a jersey that matched its ambitions. The PUC Ultimate team came to me with that brief, and I\u2019m grateful for the trust they placed in me to shape this new identity.<\/p>

After an initial sit-down with coaches and team captains, we laid the groundwork together. The logo had to feature the letters PUC \u2014 an obvious link to the historic club \u2014 but in a stylised way, with real athletic energy. The goal: for the monogram\u2019s shape alone to convey the motion of a disc in flight or the dynamics of a throw, without needing any explanation. On the jersey side, two colourways: a deep navy as the primary kit, and a white alternate for matches against teams with similar colours \u2014 the lighter version being able to incorporate more visual elements if needed. Everything had to remain strictly unisex.<\/p>

I explored several directions around the tension between typography and movement, eventually arriving at a PUC monogram whose internal curves echo the arc of a forehand throw \u2014 giving the logo a sense of direction and speed, even at a standstill. Every iteration was designed from the start in both dark and light versions to ensure legibility across both kit variations. Once the design was approved, I worked directly with the textile manufacturer to take the concept to finished product: colour calibration, logo and number placement, sponsor zones, and sublimation specs. The system now accompanies PUC Ultimate\u2019s open, women\u2019s and mixed teams across the national and European circuit<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Paris University Club \u2013 Ultimate \u2013 Identity & Jersey Design \u00a0 Paris Universit\u00e9 Club has been around since 1906, with over 9,000 members and 45 sports disciplines \u2014 the club\u2019s long-standing visual identity wasn\u2019t something to touch. Its Ultimate Frisbee section, however, which competes in France\u2019s top division and represents the club at European and […]<\/p>\n","protected":false},"author":1,"featured_media":1331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[93],"class_list":["post-1284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design-en","tag-puc"],"_links":{"self":[{"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/posts\/1284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/comments?post=1284"}],"version-history":[{"count":25,"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/posts\/1284\/revisions"}],"predecessor-version":[{"id":1402,"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/posts\/1284\/revisions\/1402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/media\/1331"}],"wp:attachment":[{"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/media?parent=1284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/categories?post=1284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wildfoxstudio.com\/index.php\/wp-json\/wp\/v2\/tags?post=1284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}