TRANSMISSION & PEDAGOGY
Share,
with enthusiasm,
what I practice
every day,
with passion.
Graphic designer for 15 years and trainer for almost as long, I help businesses, teams and independent professionals boost their communication by passing on concrete skills in graphic design, generative AI and visual culture.
4 pillars of knowledge
Four fields, one single standard of excellence.
01
Art direction
& Graphic Design
02
Visual culture
& Design history
In schools, teaching centres and for creative teams
03
Artificial intelligence
used in business
For leaders, managers, and marketing or creative teams
04
Photography
composition
& framing
For photography enthusiasts & students
Feedback
Testimonies
Case Study
Generative AI in business: 3 effective tools
Context
Invited by the Alsace Eurométropole Chamber of Commerce and Industry (CCI), I led a webinar focused on the concrete uses of generative AI for small and medium-sized businesses.
The goal: to show how to produce marketing and sales content more quickly, without sacrificing relevance, quality, or brand personality.
Throughout this session, I argued for a simple approach: AI only has real value if it helps companies gain clarity, autonomy, and efficiency. My role is not only to create, but also to pass on a concrete, reassuring, and immediately actionable way of working.
Note: This video is in French. Also: With the rapid evolution of AI technologies, some technical aspects of this demonstration are now outdated. However, the core principles remain fully valid.
Invited by
CCI Alsace Eurométropole
Topics discussed
Generative AI for small and medium-sized businesses
Role
Designer & knowledge sharer
The promise
Demystify A.I. & making it accessible
context
Small and medium-sized businesses need to produce more content, but they often lack the time, the methodology, and the strategic perspective to do so.
approach
A simple, concrete and reassuring pedagogical approach, based on demonstrations that can be applied directly within the company.
The stakes
To show that AI is not there to automate empty output, but to structure a clearer, more useful and more credible voice.
tools presented
The ChatGPT LLM, the Perplexity research and writing engine, the Genspark AI agent, and the SPARK method as a framework for prompting and production.
“My role is not only to create, but also to share what I know.”
My work doesn’t stop at producing visuals or communication assets. I also help teams put words, methods and meaning on what they do, so they can then move forward more autonomously.
In this kind of intervention, I connect creation, strategy and pedagogy: clarifying the issues, structuring an approach, showing in concrete terms how AI can become a support for reflection rather than a source of anxiety, and giving teams reference points they can reuse in their day‑to‑day work.
For a company, bringing in a designer who also masters pedagogy means turning a technical topic into a concrete driver of shared culture: teams understand better, adopt tools and methods more quickly, and the transformation doesn’t remain at the level of intentions only.
Invite Samuel to support your learning and mentoring initiatives
Workshops, webinars, talks or tailored mentoring: I support your teams in better understanding AI, structuring their communication practices, and gaining autonomy on brand and content topics.
More than 15 years experience
Fifteen years sharing my passion
Art Director
Frenetic Studio
Vis. communication dept. creator
Woolgar Hunter
Art Director
Bibliothèque des futurs
Photography teacher
The
Photo Academy
Studio Manager
& Art Director
Atelier Métamorphoze
A.I. workshops facilitator
Paddock Academy & Alsace Eurométropole chamber of commerce
A.I. , Design & visual communication consultant
Wild Fox Studio