123 Main Street New York, NY 10001
Creating UMAMI Catering's branding
Development of the visual identity for Enora Mahé, founder of Umami Traiteur, an ethical catering service based in the Pays d’Uzerche.
This branding collaboration began with in-depth conceptual research on local and seasonal products to be visually highlighted. The careful selection of representative foods – local vegetables, aromatic herbs, farm products – reflects Enora’s commitment to responsible sourcing and showcasing the Corrèze region.
The logo design is based on the proportions of the golden ratio (1:1.618 ratio) to arrange each graphic element with perfect mathematical harmony. This geometric approach echoes Umami Traiteur’s pursuit of culinary perfection: just as Enora Mahé balances flavors and textures according to ideal proportions, the logo construction uses the divine proportion to create optimal visual balance.
The golden ratio, naturally present in plant spirals and organic structures, symbolically reinforces the connection between this brand identity and the caterer’s eco-responsible approach.
More than creations, experiences.
I can be the creative partner of choice for companies and craftspeople seeking solutions that go beyond simple graphic design. My expertise extends to conceptualization, creating brand identities, and designing original and innovative communication products. I strive to explore the unexpected, to think outside the box to transform each project into an authentic success, tailor-made, and perfectly aligned with your values and ambitions. Whether you’re a small organization or an established player, I support you in making your vision a powerful and differentiating visual reality.